The Calf
Path:
Something is done for
some reason, possibly arbitrary, possibly adapted to
circumstances of the time.
Once it has been done that way, it is easier to continue to do
it that way.
Once a path has been trodden down it is easier to follow it,
since a different
path would require you to push through underbrush and high grass
with the risk of
concealed puddles. Everyone keeps following the calf path even
if there is a
shorter and straighter route they could have taken.
In the modern
economic literature on path dependence it is often linked to the
idea of
network externalities. Once everyone else is using Microsoft
Word it is
convenient for you to use it as well, since that lets you
exchange documents
with other people without worrying about converting from one
format to another.
So once Word gets established as the standard, everyone keeps
using it even if
some newer word processor is better.[1]
Path dependency
implies the possibility of gains through coordinated action. If
some brave soul
marks out a better path and other follow it, trampling it down,
we all end up
better off. If we all agree to shift to the better word
processor simultaneously,
we all gain.
The poster child for
this argument used to be the history of the Qwerty[2]
keyboard layout as described by Stanford economist and historian
Paul David. As
he told the story,[3]
the keyboard layout of an early typewriter was designed to slow
typists down in
order to prevent keys from jamming. That layout got its dominant
position in
the nascent typewriter industry because an important contest was
won by the
world’s only touch typist using a Qwerty typewriter. Once
established, it
maintained its position despite the development of the much
superior Dvorak
layout. Nobody wanted to train on a Dvorak keyboard when
everyone else,
including all potential employers, were using Qwerty. Since
almost all
typewriters were made with the Qwerty keyboard layout there was
no easy way to
switch.
It is a good story
but almost none of it is true, as Liebowitz and Margolis
demonstrated in “The
Fable of the Keys,”[4]
their rebuttal to Paul David’s article. The Qwerty layout was
designed to
reduce key jamming not by slowing typists down but by putting
letters that
commonly followed each other on opposite sides of the keyboard,
since the early
mechanical typewriters had two banks of keys and jamming
occurred when two keys
in the same bank were hit in quick succession. That is a
reasonably good design
for modern typewriters as well, since it means that the typist
is usually
alternating hands. There were lots of typing contests, not all
of which were
won by the Qwerty layout, and lots of typists of comparable
speed. Most damning
of all, the chief evidence of the superiority of the Dvorak
layout came from tests
done by the U.S. navy at a time when August Dvorak, the inventor
of the Dvorak
layout, was employed by the navy as their expert on time and
motion studies. According
to at least one source, he conducted the tests that purportedly
demonstrated
the superiority of the keyboard layout on which he held the
patent.
Liebowitz and
Margolis succeeded in obtaining the report on the navy
experiments and
concluded that they did not demonstrate much of anything, since
the experiments
on Dvorak and Qwerty keyboards were evaluated in different ways,
done with
different experimental subjects with, probably, different
backgrounds and
qualifications. A later and more carefully controlled experiment
found no
advantage to the Dvorak keyboard. More recent studies have found
little or no
advantage to Dvorak.
The history of
typewriter layouts does not support the story of path dependence
leading to an
inferior outcome but it does not follow that the problem does
not exist. For a better
example, consider English spelling.
[1]
Liebowitz and Margolis, authors of an article I discuss a
little later, are
also authors of Winners,
Losers, and
Microsoft, which argues that while that story may be
logically possible it
is not what we actually observe in the software industry. The
pattern as they
see it is serial competition.
There is a dominant program in a
niche, such as word
processing or spread sheets, which almost everyone uses.
Eventually a
competitor produces a better program in the same niche,
signalled by favorable
reviews in computer publications, and everyone switches. Thus
Visicalc was
replaced by by Lotus 123, Lotus by Excel. In the Word
Processor market, Word
Perfect was replaced by Word.
[2]
So
called because the first six keys of the top row of letters
are Q,W,E,R,T,Y.
[3]
Paul
David, “Clio and the Economics of QWERTY.”
[4]
S. J. LIEBOWITZ and
STEPHEN E. MARGOLIS, THE
FABLE OF THE KEYS (Journal
of Law & Economics vol.
XXXIII (April 1990)]
https://www.utdallas.edu/~liebowit/keys1.html